Consumer Behavior Archives

100+ Customer experience statistics and trends to look out for in 2024

Consumer Behavior Customer experience April 10, 2024

Having happy customers is the “not so secret” formula to selling more, increasing your revenue, and making more profits… many statistics back this phrase up. I promise.

It all comes down to two things:

1. Selling a great product and,
2. Delivering an exceptional customer experience.

Assuming you have an incredible product… Then…this is when customer experience is what all that matters… and to be frank, your customer experience is part of your product. It’s not an isolated thing. You can’t serve the best dish and have the waiter be rude to your customers.

Customer experience is every interaction your customers have with your brand, from the moment they think about the problem that led them to find out about you to buying your product, using it, recommending it to others, or ditching it.

How easy is it for customers to find you?

Consumer Behavior Customer experience September 18, 2022

There are two main principles of behavioral change: 1. Ease and 2. Motivation.

Buying your product is behavioral change in one of its smallest forms, so before your customers can buy from you, they must find you.

That’s the “ease” part. And that refers to both digital and non-digital forms of finding you.

Why customers visit and don’t buy

Consumer Behavior Customer experience September 5, 2022

If you have ever been to a new place and your stomach started to crumble. You know now it’s time to eat, so if you are like most people, you will check if there are nearby restaurants where you can have some food.

When you don’t know any of the restaurants, you find yourself inclined to enter the one with the most crowd and dismiss the ones that don’t have many customers. You don’t think, and you just find yourself checking the menu of that crowded restaurant.

Why I bought 3 leather jackets from Turkey in the summer

Consumer Behavior July 25, 2022

I went to Turkey this summer, it was my very first time visiting Istanbul, and so everyone told me to take my big suitcase. I was skeptical and wanted to take my smaller case. I mean, what would I buy? After all, I am traveling mainly for sightseeing and a change of scenery. Plus, I live in Dubai, and shopping here is not too bad.

After a small debate with myself, I took my big suitcase and wondered whether it would even be worth it… And it is!

Turkey is one of the most beautiful places I visited. Amazing weather, good food, and great people. And… well, lots of great shopping too!

I love authenticity, so I told myself that if I bought, I might as well buy Turkish brands. Part of me was curious, what was the fuss all about? Why does everyone come to Turkey for shopping? What is so special?

Three things: Style, Quality, and Price!

How Zara’s Refund Policy Gets More Customers to Buy

Consumer Behavior Customer experience January 25, 2022

My favorite clothing brand is Zara. I guess many people share the same love. I love their products, the style, quality, and that it’s not too expensive. It’s so easy to look trendy with outfits you buy from Zara when you have a good stylist or have a sense of fashion.

But those are not the only reasons many people or I love to buy from Zara and continue to buy even when we are unsure if we really want to buy that one shirt.

Boost your sales with a research-backed method for innovation

Consumer Behavior Product design May 26, 2021

The market research method that will drive innovation and boost your sales

“If I had asked people what they wanted, they would have said faster horses.” – Henry ford

Sometimes, when we think about innovation, creating new products or services, we think about what is familiar to us.

You might think I wish to create something that I want or something that I am passionate about. While your passion is crucial to keep your engine going, it might not necessarily be what your customers want.

There are two primary schools of thoughts when creating new products:

1] Ideation: Ideate, brainstorm, test as many ideas as you can, and fail fast.
2] Needs and challenges: Find out about your customers’ needs and then serve them.

The things you own end up owning you

Consumer Behavior Product design Service design July 18, 2020

If you had watched “Fight Club”, you might be familiar with this phrase.

“The things you own end up owning you.”

We develop relationships with our things. We do.

And that’s because the things we own, help us, achieve one of two things, if not both.

Things help us physically or they help our mental well-being.

2 Types of desires that make your customers buy

Consumer Behavior Consumer Marketing May 14, 2020 1 Comment

If the desire is what makes customers buy, then what is desire?

The million-dollar question, “How can I tap into the desire of my customers?”

But before we talk about “how”, let’s first explore “what” is desire.

If I want to simply summarize desire, I would in two categories:
1. Desires that are based on biological triggers
2. Desires that are influenced by mass advertisements

Make money by tapping into your customer’s desires

Consumer Behavior Consumer Marketing Copywriting May 13, 2020

Make money by exploiting your customer's desires

Making money is not that straight forward, or else, the phrase “money doesn’t grow on trees” wouldn’t exist.

There is only one way to make money - that is by selling a product or service to customers who would value it and pay the price you have asked for.

Customers are human, and the most fundamental part of us as a human is that we buy for a reason.

We buy to satisfy our hopes, dreams, fears, and emotions.

Do you expect your customers to memorize?

Consumer Behavior May 12, 2020

Do you remember the last time you were told to memorize something?

I can’t. Can you?

Memorizing is a thing of the past, and hence why we can sometimes even don’t memorize our way home from work. We rely on Google Maps. Some of us do, not all.