Posts in Brand Strategy

Brand purpose builds consumer loyalty and increases employee retention

If you know me and know how much I love shoes, you would know that I am the kind of person who would buy 12 pairs of shoes in one day. Yes, I said it—12 pairs in one day.

This means there is a high chance I own a pair of TOM’s shoes, which I do, by the way. I love the shoes because it’s beautiful and comfortable. A great combination, right?

But my love for it grew when I learned about its purpose and values.

What are TOM’s purpose and values?

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