If you know me and know how much I love shoes, you would know that I am the kind of person who would buy 12 pairs of shoes in one day. Yes, I said it—12 pairs in one day.
This means there is a high chance I own a pair of TOM’s shoes, which I do, by the way. I love the shoes because it’s beautiful and comfortable. A great combination, right?
But my love for it grew when I learned about its purpose and values.
What are TOM’s purpose and values?
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The worst advice I have received: “Stop writing.”
I got that advice from a best-selling author who wrote multiple books and a very successful blogger. I looked up to her and thought, “Only if I could have my blog be as impactful as hers one day,” followed by a sigh and then by following her advice.
Her intent was genuine, she shared what worked for her, and perhaps even if I followed her exact footsteps, I would have had the same results. She meant well—that I know. The idea was not to stop writing because writing is bad, but she wanted me to take a step back, do the customer research that I can’t emphasize how much is important, set a strategy, and then, only then, I would start writing. I fully agree with her, and that’s the kind of advice I would give as well.
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We were designing a product for a particular customer segment when one of the technical “experts” decided to take one design direction because he knew better.
He said, “I have been doing this for many years, and I “know” what customers want.”
Forget the fact that he wasn’t a designer; he still thought he “knew better.”
Why?
Design is such a subjective topic. Everyone has a point of view. It’s not like you are engineering the system of an autonomous car, right? THAT for sure needs expertise. But design? Everyone can do design. Or so they think.