We were designing a product for a particular customer segment when one of the technical “experts” decided to take one design direction because he knew better.
He said, “I have been doing this for many years, and I “know” what customers want.”
Forget the fact that he wasn’t a designer; he still thought he “knew better.”
Design is such a subjective topic. Everyone has a point of view. It’s not like you are engineering the system of an autonomous car, right? THAT for sure needs expertise. But design? Everyone can do design. Or so they think.