To persuade” could be one of the hardest things you can come across. I have been there. Multiple times. Every single day if you ask me.
Having a sound and logical arguments may work with some people, especially engineers and programmers, but at the end of the day, we are human. Humans are emotional, and whether you can do a good job hiding it or not, your emotions have an unneglectable impact on your decisions.
I have mentioned before the “endowment effect”. It’s such a powerful cognitive bias, and because it’s so powerful, you can use it in multiple ways.
The endowment effect basically says,
“We place greater value on items because we own them.” – Adam Ferrier, The Advertising Effect: How to Change Behaviour
Previously, I have demonstrated how you can use the best of the endowment effect before consumers buy your product so that they feel they own it, value it even more, then take out their credit cards.
What if all you want is to persuade someone to buy into your idea?Read More