April 2020 - Sherwette

The lizard brain will get them to buy right now

Consumer Behavior Sales skills April 30, 2020

In my previous post, To sell, speak to all three parts of the brain, I talked about the three parts of the brain that we have, and now, I am going to talk about the old brain, the primal one, the lizard brain, and how it influences customers to buy, right now.

The lizard brain?

“The lizard brain is hungry, scared, angry, and horny. The lizard brain only wants to eat and be safe. The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.” - Seth Godin

To sell, speak to all three parts of the brain

Consumer Behavior Sales skills April 29, 2020 3 Comments

You have got three brains, and each one of them plays a role when making decisions.

1. Old brain (reptilian): The survival brain that is driven by our primal instincts. You are in the lookout for survival, for protection.

Do you get frustrated when you can’t open a jar?

Consumer Behavior Product design Service design April 27, 2020 1 Comment

Don’t be that jar.

I bet every designer out there is familiar with the value proposition canvas, on which you basically match how the product or service you are designing, is going to help your customers do the jobs they currently do. It helps you map how you are going to relieve their pains, and how you are going to alleviate their gains.

It looks something like this.

Blame it on design, not the people

Consumer Behavior Product design Self development Service design April 26, 2020

It’s usually fairly easy to point out fingers at people, and say, “You should have done that”… or ask “Why didn’t you think of that?

That is so damn easy.

Studies have estimated that 90% of industrial accidents, workforce accidents… were blamed on human error!

Did you hear that?

In times of uncertainty, we revert to our natural instincts

Consumer Behavior April 18, 2020

In times of uncertainty, we don’t know what to do. We revert back to our natural instincts. We take a step back from the pursuit of practically anything to the pursuit of survival.

When we don’t know what’s going to happen, we feel scared. We are afraid. What’s next?

One day our generation’s (millennials) consumerism was tagged to be on the lookout for experiences rather than possessions, only to find ourselves locked down with nothing but our possessions.