I help businesses nail their product-market fit and deliver awesome experiences by understanding their customers.

02 Aug 2022

What is the fear of other people’s opinions costing you?

What is the fear of other people’s opinions costing you?

25 Jul 2022

Why I bought 3 leather jackets from Turkey in the summer

Why I bought 3 leather jackets from Turkey in the summer

19 Jul 2022

How to make the “right” decision using Holographic Thinking

How to make the “right” decision using Holographic Thinking

01 Feb 2022

How Saudi Airlines Crew Turned a Bad Customer Experience into a Positive One

How Saudi Airlines Crew Turned a Bad Customer Experience into a Positive One

25 Jan 2022

How Zara’s Refund Policy Gets More Customers to Buy

How Zara’s Refund Policy Gets More Customers to Buy

18 Jan 2022

This will help you set the right systems and automation

This will help you set the right systems and automation

28 Dec 2021

How bad customer experience increases customer service calls

How bad customer experience increases customer service calls