There are two main principles of behavioral change: 1. Ease and 2. Motivation. 

Buying your product is behavioral change in one of its smallest forms, so before your customers can buy from you, they must find you. 

That’s the “ease” part. And that refers to both digital and non-digital forms of finding you. 

  • Are you on Google/Apple Maps? 
  • Is your contact information visible and reachable? 
  • Once your customer reaches your store, can they spot it right away? 
  • Are there signs? 

If it’s not “easy,” there is a good chance motivation will go down.

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