Date Archives November 2019

4 Scarcity tactics that will make your customers ready to buy now

Tell them they can’t have it and they will come running for it.

I think that advice works best with dating, not that I am an expert in relationships or anything, but hey consumers are also human. 😉

“The way to love anything is to realize that it might be lost.” - G. K. Chesterton

Haven’t you always noticed? When one partner says, “I am done, I am not accepting this,” and moves away, the other partner in the relationship who might have been taking his/her partner for granted realizes what s/he is about to lose, or perhaps even just lost?

That’s my friend is scarcity.

The “scarcity” consumer behavior principle says,

“Opportunities seem more valuable to us when their availability is limited.”  - Robert B Cialdini, Influence

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Learn how favor banks can help you influence others

The favor bank lingered with me.

If you are a millennial, then there is a high chance that one way or another, at some point in your life, you were influenced by Paulo Coelho. 

I am a big fan, and I remember during my adolescent years how much I was obsessed with his novels. 

One of the concepts mentioned in
one of his novels, The Zahir, is the favor bank concept. That concept has been lingering with me since I read the novel.

The favor bank concept explains how favors are exchanged. When you deposit favors to someone’s bank, they become indebted to you, and so when, in return, you ask them for a favor, they will have no choice but to accept it. Otherwise, you will not be trusted, without you saying a word about them.

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5 Traits that make people ‘cool’

Cool people. 

Huh? 

What does that even mean? 

Have you ever met someone, who without even opening his mouth to speak seems ‘cool’ to you. 
It’s a big party. People are trying to socialize. Some work to impress others. Others seem like they don’t belong.

Yet, that there is this one person who seems, without interacting much, ‘cool’. 

How does he do that? 

It wouldn’t be long before you see him interacting with others. He is comfortable in his own skin. Whether he is speaking to others or not, it doesn’t matter. He is ‘cool’ right there, where he is.

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Learn how modeling can influence behavior

One of the key principles of persuasion is being liked. If people like you, they would be more likely to be influenced by your behavior. If they like anyone, they would be influenced by what they do. 

Robert Cialdini had a whole section in his book, Influence just about liking. 

… which brings me to talk about ‘modeling’ as a tool to influence behavior.

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