Blog

6 Dimensions to measure usability

Usability is one of the user experience design disciplines. Other disciplines include visual design, information architecture, and interaction design. 

Ignore it, and good luck having users “use” your product, whether that is a website, a mobile app, a system, or a device. 

What is usability?

In simple words, usability is how easy it is to use an interactive device, system, or website. 

When you decide to design a product, you are trying to solve your customer’s problem. You want to provide your customer with a functional product that is easy to use, and therefore useful.

Read More

3 Product design principles that work for every customer

Emotions drive our decisions. 

They shape our pains, our joyful moments. If they are good, we keep using the same products or services, and if they are not, we simply stop and walk away.

There is no doubt that customer (or “user”) research is an essential activity to design products and services that truly meet your customer needs. 

We want to understand the challenges that our customers face in order to design products and services that deem helpful to them. 

If we don’t understand what jobs they are trying to do, what challenges they are facing, and what contributes to a better day for them, then what are we doing?

Read More

What is experience design? Service design? What is the difference?

What is experience design? Service design? What is the difference? And what does your boyfriend has to do with it?

I will tell you.

You say experience design, they think of user experience (UX). They think about designing a new app, a new website. 

You say service design, they think the same, but that’s not it. 

A lot of people ask what is experience design, what is service design, and how are they different? 

Read More

The lizard brain will get them to buy right now

In my previous post, To sell, speak to all three parts of the brain, I talked about the three parts of the brain that we have, and now, I am going to talk about the old brain, the primal one, the lizard brain, and how it influences customers to buy, right now. 

The lizard brain? 

“The lizard brain is hungry, scared, angry, and horny. The lizard brain only wants to eat and be safe. The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.” - Seth Godin

Read More

Do you get frustrated when you can’t open a jar?

Don’t be that jar. 

I bet every designer out there is familiar with the value proposition canvas, on which you basically match how the product or service you are designing, is going to help your customers do the jobs they currently do. It helps you map how you are going to relieve their pains, and how you are going to alleviate their gains. 

It looks something like this.

Read More

In times of uncertainty, we revert to our natural instincts

In times of uncertainty, we don’t know what to do. We revert back to our natural instincts. We take a step back from the pursuit of practically anything to the pursuit of survival.

When we don’t know what’s going to happen, we feel scared. We are afraid. What’s next?

One day our generation’s (millennials) consumerism was tagged to be on the lookout for experiences rather than possessions, only to find ourselves locked down with nothing but our possessions.

Read More