I was having a discussion with one of my good friends when I asked him for his thoughts about a new idea that I have.
Before entertaining this conversation, he asked me, “What’s the purpose of this?” In other words, why am I doing it? What do I want to get out of it?
I opened up and started talking about my WHY—which completely changed the dynamic of the conversation. The conversation was extremely exciting, and our brainstorming was so fruitful— utterly different than what I thought it would have been.
And that was one conversation.Read More