Customer Research Archives

Customer Research: How much do you think you know your customers?

Product design Service design June 1, 2021

We were designing a product for a particular customer segment when one of the technical “experts” decided to take one design direction because he knew better.

He said, “I have been doing this for many years, and I “know” what customers want.”

Forget the fact that he wasn’t a designer; he still thought he “knew better.”

Why?
Design is such a subjective topic. Everyone has a point of view. It’s not like you are engineering the system of an autonomous car, right? THAT for sure needs expertise. But design? Everyone can do design. Or so they think.

23 Market research questions to know your customer

Consumer Marketing Customer experience May 15, 2020 2 Comments

Market research is one of the most important steps before you do a lot of work for your business.

“Know your customer.”

It’s one of the most fundamental requirements and yet many still miss out on.

Why conduct customer or ‘user’ research?

Consumer Behavior Consumer Marketing Copywriting May 10, 2020

We are all the same but different. I always think that. I know that

We have emotions. We are driven to take care of those we love. Survival comes first. We all feel sad, we feel doubtful and we feel courage. We might even think the same things. But then again, we are different.

What I like might be different than what you like, and that could be for the very simple reason that I come from a different cultural background than you, because I had different challenges, or grew up in a different neighborhood. It could be because of the school I went to or the languages that I speak. My job, my friends and the way I live could make me different than you, and similar to those who belong to the same school, to the same culture or the same neighborhood.