We are all the same but different. I always think that. I know that

We have emotions. We are driven to take care of those we love. Survival comes first. We all feel sad, we feel doubtful and we feel courage. We might even think the same things. But then again, we are different.

What I like might be different than what you like, and that could be for the very simple reason that I come from a different cultural background than you, because I had different challenges, or grew up in a different neighborhood. It could be because of the school I went to or the languages that I speak. My job, my friends and the way I live could make me different than you, and similar to those who belong to the same school, to the same culture or the same neighborhood. 

We are all the same, but different.

Why conduct market research?

It’s because even though we are all the same, we are still different. Depending on which customer segment you are targeting, you really want to know what they like or dislike. Otherwise, you could be designing for another group of people who live in another neighborhood, and perhaps even​ in a different country.

“Culture makes people understand each other better. And if they understand each other better in their soul, it is easier to overcome the economic and political barriers. But first they have to understand that their neighbour is, in the end, just like them, with the same problems, the same questions.”  — Paulo Coelho, author

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