Anyone one of us could be an impulsive shopper.
You could be having a bad day. Then find yourself at the mall, doing some retail therapy, and buying tons of things you don’t need. Perhaps even buy one item; however, that one item is so damn expensive.
You are always one moment away from making yet another impulsive shopper decision.
One of the key factors that influences you, as a consumer, to buy is the endowment effect.
The endowment effect basically says, “We place greater value on items because we own them.”
Adam Ferrier, The Advertising Effect: How to Change Behaviour