A few weeks ago I attended a training for leading successful engagements - and during that training, I learned about the psychology “run” test. A very eye-opening test and I am here to share it with you.
You see, self-development is an on-going process and I always think of myself as a WIP (work in progress). While learning about consumer behavior, I learned tricks that can help in self-development. At the end of the day, what motivates us as consumers, might motivate us as people.
In fact, one of the key concepts that are utterly used in marketing is scarcity. Do you know where else that works best? Dating. I am not only talking about self-development here, but relationship talk… and well, God knows, I am not by any means eligible to talk about this topic. However, it is a well-known theory, that when you are not that “available”, your partner finds you more attractive. Be it a woman or a man - the same theory applies.
So here I am, doing it the other way around. I learned something about self-development and I pretty much see how it impacts how you as a business owner could think of your customers.
What is it?
It’s called the run test.
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