One of the top needed skills for the job market in 2019 is negotiation skills, persuasion, and influence.
LinkedIn: The Most In-Demand Hard and Soft Skills of 2019
Forbes: The Skills You Need To Succeed In 2020
… and what a better way to tackle this, than making the best of my favorite subject of consumer behavior?
Consumer behavior is the study of how consumers search for, choose, buy, and use your products or services.
Consumers are people. Whether you influence them to buy your products or services or influence them to buy into your ideas, you can more or less follow the same concepts.
Persuasion and influence could be one of the hardest tasks anyone can be assigned to. Some people are skilled, while others are left dazzled, not sure what could be the next step they can take to improve in that area.
I know. I know because I bet you are a bit like me and face this situation every single day — at work or in social settings. After all, I am a nerd, and well, I did study software engineering. This is quite far from negotiation skills if you ask me.
Read: Learn how consulting changed my life
The good news is negotiation skills, persuasion and influence can be taught. Yes. Some people think that only the born talented are the ones who can exceed in that area, but I beg to differ.
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