Supermarket Psychology: Product Placement is not Random
Supermarkets. Pretty standard, right?
It’s the one place everyone has been to and goes to on a weekly basis. Except, this isn’t the point. The point is, whichever supermarket you visit, it still has the same old basic arrangement of products. Try recalling the supermarket’s layout. So the veggies and fruits are placed at the entrance, meats, and cheeses at the back (always at the back), and let us not forget candy is at the cashier no matter what. Do you think it’s just a coincidence that all supermarkets happen to have the same design?
How many times have you bought goods you didn’t intend on buying when you first stepped into the store?
The arrangements of products inside a supermarket are not random; they are mainly categorized and organized in this way to indulge you into buying more. They are carefully designed psychological tactics to play with our shopping experience.
Why don’t we find out about some tricks? Shall we?Read More