“If I had asked people what they wanted, they would have said faster horses.” – Henry ford
Sometimes, when we think about innovation, creating new products or services, we think about what is familiar to us.
You might think I wish to create something that I want or something that I am passionate about. While your passion is crucial to keep your engine going, it might not necessarily be what your customers want.
There are two primary schools of thoughts when creating new products:
1] Ideation: Ideate, brainstorm, test as many ideas as you can, and fail fast.
2] Needs and challenges: Find out about your customers’ needs and then serve them.