In one of my previous posts, 6 Dimensions to measure usability, I explained what is usability and why it’s important to measure.
But…
More often than not, the budget wouldn’t allow it or the project timeline is just too tight.
Usability testing then is put in a second priority. Worse, it could be forgotten.
… and so, I have decided to share with you 7 reasons you should conduct usability testing.
Read More
Usability is one of the user experience design disciplines. Other disciplines include visual design, information architecture, and interaction design.
Ignore it, and good luck having users “use” your product, whether that is a website, a mobile app, a system, or a device.
What is usability?
In simple words, usability is how easy it is to use an interactive device, system, or website.
When you decide to design a product, you are trying to solve your customer’s problem. You want to provide your customer with a functional product that is easy to use, and therefore useful.
Read More
Emotions drive our decisions.
They shape our pains, our joyful moments. If they are good, we keep using the same products or services, and if they are not, we simply stop and walk away.
There is no doubt that customer (or “user”) research is an essential activity to design products and services that truly meet your customer needs.
We want to understand the challenges that our customers face in order to design products and services that deem helpful to them.
If we don’t understand what jobs they are trying to do, what challenges they are facing, and what contributes to a better day for them, then what are we doing?
Read More
What is experience design? Service design? What is the difference? And what does your boyfriend has to do with it?
I will tell you.
You say experience design, they think of user experience (UX). They think about designing a new app, a new website.
You say service design, they think the same, but that’s not it.
A lot of people ask what is experience design, what is service design, and how are they different?
Read More