What is the bystander effect?
Good question.
In simple English, the bystander effect means that in times of distress or when the time comes when”someone” needs to take action, if there are a lot of people present, everyone will assume “someone” else will take action, and no one will take that “action”.
People would think,
“Someone is taking care of it, so I don’t really have to do anything about it.”
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I have heard it numerous times by people thinking of starting their own business, reluctant to share ideas or information for free, asking:
“Should I offer it for free?”
Not only start-ups or small businesses but also large corporations hesitate and think…
“But if we gave all this knowledge away for free, they wouldn’t need us. They will just go ahead and do it on their own.”
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I received a promotional e-mail from Uber… and right away, I was able to spot the cognitive biases and marketing “tricks” used to influence me to - take an action.
For a second I stopped and thought, “Oh wow… I am just starting to get my hands dirty into those biases and I am right away spotting them as I see them.” It was proud of myself for a moment.
Moving on.
When I first read it, I was tempted to take Uber more often, but then again I drive my own car, so using Uber on a daily basis isn’t really my thing, unless the car is in service.
Let’s find out about those tricks, shall we?
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Let’s talk about impulse decisions because I definitely fall victim of those ones. Not to say that I don’t enjoy those decisions. In fact, most of the time I actually do very much enjoy them, and perhaps that’s the reason why I keep on embarking on those impulse decisions. One… right after the other.
And if that wouldn’t impact my financial situation, I guess it wouldn’t bother me that much, or let’s say, it wouldn’t trigger me to think about it in the meantime… but it is.
You see, while reading, researching and trying to understand why we buy the things we do, and what triggers us to do it, I completely wiped out the impact of which generation you are part of. Each generation has different triggers and that is because they have grown up in specific atmospheres that impact their spending behaviors.
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Talking about my pursuit of savings with one of my friends, and he tells me one thing, there is no “Baraka” here… in Dubai, when it comes to money. “Baraka” means you don’t get the most out of your money in Arabic… or in other words, you get the money, spend it, and don’t know where on Earth did it go.
He just came from New York a few months ago and even though he is getting paid more here, he tells me, he can’t save. He was able to save though in New York.
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Last week, I was riding with a driver who knew his way around Dubai. For the first time, I see someone navigating uncommon places without the popular dependency of Google Maps. He actually taught me a new route in my neighborhood that I have been living in for 3 years.
Guess what?
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I guess that’s why I am getting a free month subscription in Apple music. I am an Anghami subscriber since I like both English and Arabic music. I am content and a happy customer for Anghami too, but it seems like Apple wanted to drag me to its consumer base.
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I have recently come to a situation where finances have become a blocker for one of my once in a lifetime dream opportunities. It broke my heart. It completely broke me into tears, to think, that I am limited in my financial capabilities to do that one thing, I really want to do…
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