Indulgence.
What comes to mind when you hear that word? Indulgence?
For me, I think luxury, I think the Spa or perhaps a relaxing massage. I think of candles. I think fine dining. I think coffee coupled with my favorite piece of chocolate. I think a nice dessert. I think of memorable perfume.
Here is the thing about indulgence. When you start indulging, you kind of what to keep doing that — indulging.
That’s pretty much stating the obvious, but not until I read about the impact of injecting indulgence in the experiences of consumers that I realized the power of it.
Roger Dooley in his book Brainfluence, described how being offered candy actually makes us want to buy.
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