Book Review Archives

6 Psychology dimensions to make sure your website is culturally fit

Book Reviews Consumer Behavior Consumer Marketing August 31, 2019 1 Comment

Consumer behavior varies from one culture to another — both offline and online.

Learning about different cultures is usually associated with travel, but also, the more you interact with people from different cultures, regardless of whether you have actually visited their country, the more exposure you get.

People introduce you to their culture.

Culture is the study of social behavior and norms.

Culture is not just a different language. It’s not just about the location on the map or the music they like to listen to. It’s not just about whether they prefer to have tea or coffee in the morning.

The reason free trials make you happily spend your money

Consumer Behavior Consumer Marketing Customer experience Sales skills July 26, 2019

I have heard it numerous times by people thinking of starting their own business, reluctant to share ideas or information for free, asking:

“Should I offer it for free?”

Not only start-ups or small businesses but also large corporations hesitate and think…

“But if we gave all this knowledge away for free, they wouldn’t need us. They will just go ahead and do it on their own.”

What happened when I learned my blog was featured in the top 100 Dubai blogs?

Cognitive Bias Consumer Behavior July 13, 2019

My blog was recently featured in the “Top 100 Dubai blogs” list by feedspot. When I first learned about it, I was very excited since my blog is quite new. It went live on May 2019 so that’s just a few months ago.

I was thrilled and so I started sharing this news with others.

– First, I was working late at the office, so I told my colleague who I barely knew.
– Then, I told my close friends on WhatsApp.
– Then I shared it on my blog’s social accounts pages.
– The next day I was having a conversation with my partner at work and so I shared the news with her.
– She then shared the news with the workgroup on Whatsapp.
– After that, people at work started telling other people.
– And then the next day, I shared it again on my personal social accounts pages.
– Then my friend shared it on her facebook page.

In this process, not only did I share the news, but others, both close and not too close to me started sharing the news — offline and online. Ironically it was shared more offline than online. Not surprising to me though, I know why, thanks to Jonah Berger.

“Research by the Keller Fay Group finds that only 7 percent of word of mouth happens online.” — Jonah Berger

I started wondering, what in this news made me and others have the urge to share it with others… I mean from a consumer behavior perspective.

The Secret to Attracting Fortune, Abundance and Success

Book Reviews Self development Spending money June 30, 2019

It could have been a coincidence, but according to Jooyun Hong, the author of the book, “The Having”, and the guru that guided her through her journey, Suh Yoon Lee, there is no such thing as a coincidence.

Last Friday, practically, 2 days ago, I coincidentally met a friend that I haven’t seen or caught up with for a long time. We stopped for a short yet inspiring conversation and he recommended me this book, “The Having”. He actually said he finished this book at least 5 times! I mean the book was just published in February 2019.

I literally finished listening to it on audible in exactly 2 days, Saturday and today Sunday. With every chance that I can get to listen to it, I would take it, whether if it was getting ready in the morning, at the gym, in my long dreadful commute or even when painting my nails. I was hooked.

If didn’t have to go to work, I would have listened to it all night long.