Posts in Cognitive Bias

4 Marketing tricks Uber used to convince me to take 2 more rides

Cognitive Bias Consumer Behavior Consumer Marketing 1 Comment

I received a promotional e-mail from Uber… and right away, I was able to spot the cognitive biases and marketing “tricks” used to influence me to - take an action. 

For a second I stopped and thought, “Oh wow… I am just starting to get my hands dirty into those biases and I am right away spotting them as I see them.” It was proud of myself for a moment. 

Moving on. 

When I first read it, I was tempted to take Uber more often, but then again I drive my own car, so using Uber on a daily basis isn’t really my thing, unless the car is in service.

Let’s find out about those tricks, shall we?

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10 Psychology Tricks that Make You Buy more at the Supermarket

Cognitive Bias Consumer Behavior Spending money

Supermarket Psychology: Product Placement is not Random

Supermarkets. Pretty standard, right?
It’s the one place everyone has been to and goes to on a weekly basis. Except, this isn’t the point. The point is, whichever supermarket you visit, it still has the same old basic arrangement of products. Try recalling the supermarket’s layout. So the veggies and fruits are placed at the entrance, meats, and cheeses at the back (always at the back), and let us not forget candy is at the cashier no matter what. Do you think it’s just a coincidence that all supermarkets happen to have the same design?

How many times have you bought goods you didn’t intend on buying when you first stepped into the store?

The arrangements of products inside a supermarket are not random; they are mainly categorized and organized in this way to indulge you into buying more. They are carefully designed psychological tactics to play with our shopping experience.

Why don’t we find out about some tricks? Shall we?

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Why do we hang out in expensive places?

Cognitive Bias Consumer Behavior Spending money

A few weeks ago, I was passing by a not so fancy neighborhood, and I found an iftar offer that was so cheap… even cheaper than the Entertainer discount, without actually having to ask for a discount. It could be the same exact food, just a different neighborhood and… cheaper.

Depending on the city you are living on, the expenses would also beg to differ.

But then again, why do people choose, including me, to go to some places over other cheaper places?

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