In one of my previous posts, I was thrilled because I ended up paying much less than expected dining in fancy restaurants. Thanks to the Entertainer. 

I would pay half and even one-third of what I was expecting to pay. 

Even though… I still can’t help point out that the neighborhoods you hang out in largely determine how much you would pay. 

A few weeks ago, I was passing by a not so fancy neighborhood, and I found an iftar offer that was so cheap… even cheaper than the Entertainer discount, without actually having to ask for a discount. It could be the same exact food, just a different neighborhood and… much cheaper. 

Depending on the city you are living on, the expenses would also beg to differ. 

But then again, why do people choose, including me, to go to some places over other cheaper places

It’s an innate need in humans called social status — to have that prestige. Besides, food, shelter, and safety. We, human, crave social status — that reputation. It elevates our sense of existence, especially when we compare ourselves to others. Perhaps even subconsciously. You might not consciously think so, at least I know I don’t actively think so. 

Even if you say you don’t care about it, you do… according to Prof. Cameron Anderson, a professor of management and the Lorraine Tyson Mitchell Chair in Leadership & Communications II at UC Berkeley’s Haas School of Business.

“Whenever you don’t feel valued by others it hurts, and the lack of status hurts more people than we think.” — Prof. Cameron Anderson

University of California, Berkeley Haas School of Business. “We all want high social status.” ScienceDaily. ScienceDaily, 6 May 2015
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