Posts in Copywriting

Make money by tapping into your customer’s desires

Making money is not that straight forward, or else, the phrase “money doesn’t grow on trees” wouldn’t exist. 

There is only one way to make money - that is by selling a product or service to customers who would value it and pay the price you have asked for.

Customers are human, and the most fundamental part of us as a human is that we buy for a reason. 

We buy to satisfy our hopes, dreams, fears, and emotions.

Read More

Why conduct customer or ‘user’ research?

We are all the same but different. I always think that. I know that

We have emotions. We are driven to take care of those we love. Survival comes first. We all feel sad, we feel doubtful and we feel courage. We might even think the same things. But then again, we are different.

What I like might be different than what you like, and that could be for the very simple reason that I come from a different cultural background than you, because I had different challenges, or grew up in a different neighborhood. It could be because of the school I went to or the languages that I speak. My job, my friends and the way I live could make me different than you, and similar to those who belong to the same school, to the same culture or the same neighborhood.

Read More

How Google Translate will break your copy?

You communicate through all your senses, but when it comes to online services, you communicate using visual cues and the power of the written word.

Don’ t underestimate the power of that written word. 

Especially if your website is bilingual.

Nothing is worse than a bilingual website that doesn’t speak the language of the locals. Nothing is worse than a bilingual website that is built on Google Translate.

Read More

Here’s how you can influence your customers to grab their wallets and buy

“What’s in it for me?”

If you can answer the “what’s in it for me?” question to your consumers, you are going to get their attention. 

The study of consumer behavior breaks down our desires into eight basic needs and wants. Those eight needs get in touch with our biological triggers and if you use one of those needs or a combination of a few, you will be able to answer that question.

Read More

5 Easy tips to simplify your writing

Use the ‘simplicity’ consumer behavior tip to influence others.

In one of my previous posts, I mentioned the power of simplicity, and how it can boost your business. 

Read: 3 Reasons simplicity will boost your business

In fact, it can boost way more than your business. It can help you in every aspect of your life.

Simplicity, especially, when applied in your communication, whether it’s spoken or written, makes others understand you.

When consumers understand what you are trying to say, you are able to influence their thoughts, emotions and ultimately their behavior. If they don’t understand you, then just forget about it.

“Write to the chimpanzee brain. Simply. Directly.” - Eugene Schwartz

… And while it’s always great to know what influences consumer behavior, if you don’t know how to do it, you might as well be as good as those who don’t know anything about the subject.

Read More

4 Words that will bring your sales to the next level

Some words trigger you — they excite you to the extent that you want to spend, right now, eagerly, whatever is in your pocket, or your credit card.

In his book, Brainfluence, Roger Dooley, mentions the magical power of some words on our brain. I could also say I recently discovered one word that works like magic. Read on to find out.

Read More

The power of stating the obvious

THow many times have you sarcastically said, “Thank you very much for stating the obvious?”

I know I did, numerous times, perhaps even every single day.

In case you don’t know, I live on sarcasm. Maybe, I will figure out the psych-analysis reason later on, but that’s not what I am here to talk about. It’s good though to learn a little about me, myself, and I? 🙂

Moving on.

It seems like we are more likely to be cooperative and in a sales setting receptive to suggestions and converting to a buying customer when someone states the obvious to us. We can buy an idea, it doesn’t even have to be a product.

I have no idea why though, but if it works, why not try it?

Read More