Posts in Consumer Behavior

The lizard brain will get them to buy right now

In my previous post, To sell, speak to all three parts of the brain, I talked about the three parts of the brain that we have, and now, I am going to talk about the old brain, the primal one, the lizard brain, and how it influences customers to buy, right now. 

The lizard brain? 

“The lizard brain is hungry, scared, angry, and horny. The lizard brain only wants to eat and be safe. The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.” - Seth Godin

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Do you get frustrated when you can’t open a jar?

Don’t be that jar. 

I bet every designer out there is familiar with the value proposition canvas, on which you basically match how the product or service you are designing, is going to help your customers do the jobs they currently do. It helps you map how you are going to relieve their pains, and how you are going to alleviate their gains. 

It looks something like this.

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In times of uncertainty, we revert to our natural instincts

In times of uncertainty, we don’t know what to do. We revert back to our natural instincts. We take a step back from the pursuit of practically anything to the pursuit of survival.

When we don’t know what’s going to happen, we feel scared. We are afraid. What’s next?

One day our generation’s (millennials) consumerism was tagged to be on the lookout for experiences rather than possessions, only to find ourselves locked down with nothing but our possessions.

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Discover how to use the power of memory to keep your customers coming back

Elevate your customers’ ‘state’ of mind and you will keep them coming back.

One of the 4 steps of the FAST method mentioned by Jim Kwik to remember ANYTHING is the “State” step, which is basically your state of mind when you are ‘learning’.

How are you feeling? Are you bored? Are you excited? Are you surprised? Are you amused?

I wanted to contemplate at that step - that “State” one, and how we can use it to enhance the memorability of customers to a specific experience… 

… and so I stopped for a moment and tried to remember which restaurants I have been to that delivered an elevated emotional state - that made my experience so memorable and kept it always on top of mind. 

Hmm…

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My restaurant experience with Poke & Co

A couple of months ago I wrote a blog post in neuromarketing blog about the restaurant experience, and how you can use consumer behavior principles and embed them within this experience to get the best out of it as a restaurant owner. 

Read: Customer experience tweaks that boost restaurant results

… and so today, I have decided to go through the steps of the restaurant experience as a customer in one of my very favorite restaurants here in Dubai, which is Poke & Co.

Step 1: Discovery - Word-of-mouth
It started off contemplating with my team at work on our options for lunch. It was too hot for us to go out and grab something, and so one of my work friends suggested we order from Poke & Co. 

I was like, “What is that?”

My friend told me it’s sushi in a bowl.

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My way back to Times Square – [Black Friday Part 5]

Before I know it I am holding tons of bags and waiting for my bus back to Port Authority in Times Square.

I find myself with a few bags and started chatting with the girl standing behind me in the queue. She bought socks, which she regretted.

“Buyer’s remorse? How about me? I bought all of this stuff I don’t really need, except maybe one sunglasses,” I thought to myself.

I told her, “I wasn’t really planning on buying anything, but here I am.” I try to justify my purchases.

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