I received a promotional e-mail from Uber… and right away, I was able to spot the cognitive biases and marketing “tricks” used to influence me to - take an action.
For a second I stopped and thought, “Oh wow… I am just starting to get my hands dirty into those biases and I am right away spotting them as I see them.” It was proud of myself for a moment.
Moving on.
When I first read it, I was tempted to take Uber more often, but then again I drive my own car, so using Uber on a daily basis isn’t really my thing, unless the car is in service.
Let’s find out about those tricks, shall we?
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