Posts tagged Psychology

The reason I bought ice-cream, chocolate, and honey I didn’t want

Just to be clear, I love ice-cream, chocolate and honey. 

– Ice-cream makes a good day beautiful
– Chocolate is practically an addiction to me
– … And I use honey either for my avocado smoothie or my morning oatmeal

That doesn’t negate the fact that I have bought those items when I didn’t need them at the time.
Sometimes it’s just about maintaining a healthy diet and staying slim. 

In an earlier blog post when I started the #savingmode journey, I spoke about how I bought ice-cream even though I didn’t want to. Well, I wanted the red-velvet ice-cream, but it wasn’t there. I just bought ice-cream because I was given so many samples to try. It wasn’t a calorie justified decision. 

I didn’t know why though I bought the ice-cream anyway.

But now I do.

I also didn’t know why I bought the peanut milk chocolate at the supermarket, even though I promised myself to only get dark chocolate to stay, well, “healthy”. 

I didn’t know why did I buy two jars of honey while I was on a tour in Georgia. I mean I am not having any home-made breakfast while I am on vacation.

Why did I make those purchases even though at the time I didn’t really want to? 

I just found out.

Read More

10 Psychology Tricks that Make You Buy more at the Supermarket

Supermarket Psychology: Product Placement is not Random

Supermarkets. Pretty standard, right?
It’s the one place everyone has been to and goes to on a weekly basis. Except, this isn’t the point. The point is, whichever supermarket you visit, it still has the same old basic arrangement of products. Try recalling the supermarket’s layout. So the veggies and fruits are placed at the entrance, meats, and cheeses at the back (always at the back), and let us not forget candy is at the cashier no matter what. Do you think it’s just a coincidence that all supermarkets happen to have the same design?

How many times have you bought goods you didn’t intend on buying when you first stepped into the store?

The arrangements of products inside a supermarket are not random; they are mainly categorized and organized in this way to indulge you into buying more. They are carefully designed psychological tactics to play with our shopping experience.

Why don’t we find out about some tricks? Shall we?

Read More