Posts tagged Product Design

Discover how color psychology can increase your conversions

Know your customer. 

In different terms, when it comes to product design or marketing, one key element to your success is knowing your customer. 

Some call it in the broader level of a customer segment, where basically you know specific statistics about your customer, such as age, demographics, etc. 

Those who take a deeper look to empathize with their customers create personas or avatars. A customer avatar is an imaginary representation of your target customer in a specific segment. The avatar or the persona is Amy who in her mid-20s and loves to go swimming every day after work. She is self-aware and motivated to remain healthy because her Grandma died from such and such disease. 

Knowing your customers can help you in so many decisions, from what to say and what not to say, what language to use, where to find them and how to trigger them. 

One of those decisions is color.

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I can’t believe I never thought human interaction matters that much when buying coffee

It seems like in every ‘business’ discussion, there is no escape to mentioning the emergence of technology and how it is currently changing the customer experience, let alone the future experience. 

While I personally love technology and how it enabled me as a consumer, especially when it comes to saving my time, I still believe in the importance of the human factor. 

I love it when I complete all the services online, and God only knows how much I hate calling customer service. I love when I buy heavy items online but hate it when I can’t return them. 

I also love it when I interact with a friendly face, let’s say when buying coffee. Sometimes a simple hello, a smile and my misspelled name in a takeaway cup make my day. 

Which reminds me to ask you…

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The reason free trials make you happily spend your money

I have heard it numerous times by people thinking of starting their own business, reluctant to share ideas or information for free, asking: 

“Should I offer it for free?” 

Not only start-ups or small businesses but also large corporations hesitate and think… 

“But if we gave all this knowledge away for free, they wouldn’t need us. They will just go ahead and do it on their own.” 

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