Posts tagged Neuroeconomics

The power of stating the obvious

Consumer Behavior Copywriting Self development July 21, 2019 3 Comments

THow many times have you sarcastically said, “Thank you very much for stating the obvious?”

I know I did, numerous times, perhaps even every single day.

In case you don’t know, I live on sarcasm. Maybe, I will figure out the psych-analysis reason later on, but that’s not what I am here to talk about. It’s good though to learn a little about me, myself, and I? ?

Moving on.

It seems like we are more likely to be cooperative and in a sales setting receptive to suggestions and converting to a buying customer when someone states the obvious to us. We can buy an idea, it doesn’t even have to be a product.

I have no idea why though, but if it works, why not try it?

Raise your hand if you think sushi is so damn expensive

Consumer Behavior Customer experience Spending money July 19, 2019

First, let’s get to know each other a bit, do you like sushi?

If you don’t, carry on, you might still think this is interesting.

And if you do, then I bet you are a bit like me and think sushi is so damn expensive. It’s also not the first option that pop-up in your mind when you are in the starving state of hunger. Is it?

It’s an expensive yet delightful dining experience. You indulge.

But, why?

The question that just popped into my head, is whether you indulge because sushi is really that delicious, or because it’s expensive.

According to a study done by researchers at Standford University, …