Posts tagged Food

Chocolate might make you want to buy more

Consumer Behavior Consumer Marketing Customer experience Sales skills 1 Comment

Indulgence.

What comes to mind when you hear that word? Indulgence?

For me, I think luxury, I think the Spa or perhaps a relaxing massage. I think of candles. I think fine dining. I think coffee coupled with my favorite piece of chocolate. I think a nice dessert. I think of memorable perfume.

Here is the thing about indulgence. When you start indulging, you kind of what to keep doing that — indulging.

That’s pretty much stating the obvious, but not until I read about the impact of injecting indulgence in the experiences of consumers that I realized the power of it.

Roger Dooley in his book Brainfluence, described how being offered candy actually makes us want to buy.

Read More

Raise your hand if you think sushi is so damn expensive

Consumer Behavior Customer experience Spending money

First, let’s get to know each other a bit, do you like sushi?

If you don’t, carry on, you might still think this is interesting.

And if you do, then I bet you are a bit like me and think sushi is so damn expensive. It’s also not the first option that pop-up in your mind when you are in the starving state of hunger. Is it?

It’s an expensive yet delightful dining experience. You indulge.

But, why?

The question that just popped into my head, is whether you indulge because sushi is really that delicious, or because it’s expensive.

According to a study done by researchers at Standford University, …

Read More

Why do we hang out in expensive places?

Cognitive Bias Consumer Behavior Spending money

A few weeks ago, I was passing by a not so fancy neighborhood, and I found an iftar offer that was so cheap… even cheaper than the Entertainer discount, without actually having to ask for a discount. It could be the same exact food, just a different neighborhood and… cheaper.

Depending on the city you are living on, the expenses would also beg to differ.

But then again, why do people choose, including me, to go to some places over other cheaper places?

Read More

Icecream Guilt Trap

Spending money 1 Comment

I was passing by Coldstone in the mall, and guess what? I stopped to ask if my favorite red velvet flavor was there, but it wasn’t. I was given the Lotus flavor to taste even without asking. I liked it. I asked for the bubblegum flavor, then I asked for the cheesecake flavor.

Long story short, I bought one.

Read More

Corporate Iftar

Spending money

I think every company out there tries to make an effort in Ramadan to have iftar and in Christmas to have dinner.

When they don’t, you know what we call them?

Read More

Quality Over Inconvenience

Spending money

The quality they say…

How many times have you heard the phrase, quality over quantity?

I have heard it plenty.

It’s not necessarily with goods though. Some guys refer to the girls they are dating also as “quality over quantity”.

Read More