Posts tagged Copywriting

Make money by tapping into your customer’s desires

Making money is not that straight forward, or else, the phrase “money doesn’t grow on trees” wouldn’t exist. 

There is only one way to make money - that is by selling a product or service to customers who would value it and pay the price you have asked for.

Customers are human, and the most fundamental part of us as a human is that we buy for a reason. 

We buy to satisfy our hopes, dreams, fears, and emotions.

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Why conduct customer or ‘user’ research?

We are all the same but different. I always think that. I know that

We have emotions. We are driven to take care of those we love. Survival comes first. We all feel sad, we feel doubtful and we feel courage. We might even think the same things. But then again, we are different.

What I like might be different than what you like, and that could be for the very simple reason that I come from a different cultural background than you, because I had different challenges, or grew up in a different neighborhood. It could be because of the school I went to or the languages that I speak. My job, my friends and the way I live could make me different than you, and similar to those who belong to the same school, to the same culture or the same neighborhood.

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How Google Translate will break your copy?

You communicate through all your senses, but when it comes to online services, you communicate using visual cues and the power of the written word.

Don’ t underestimate the power of that written word. 

Especially if your website is bilingual.

Nothing is worse than a bilingual website that doesn’t speak the language of the locals. Nothing is worse than a bilingual website that is built on Google Translate.

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5 Easy tips to simplify your writing

Use the ‘simplicity’ consumer behavior tip to influence others.

In one of my previous posts, I mentioned the power of simplicity, and how it can boost your business. 

Read: 3 Reasons simplicity will boost your business

In fact, it can boost way more than your business. It can help you in every aspect of your life.

Simplicity, especially, when applied in your communication, whether it’s spoken or written, makes others understand you.

When consumers understand what you are trying to say, you are able to influence their thoughts, emotions and ultimately their behavior. If they don’t understand you, then just forget about it.

“Write to the chimpanzee brain. Simply. Directly.” - Eugene Schwartz

… And while it’s always great to know what influences consumer behavior, if you don’t know how to do it, you might as well be as good as those who don’t know anything about the subject.

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