Posts tagged Consumer Marketing

Discover how color psychology can increase your conversions

Know your customer. 

In different terms, when it comes to product design or marketing, one key element to your success is knowing your customer. 

Some call it in the broader level of a customer segment, where basically you know specific statistics about your customer, such as age, demographics, etc. 

Those who take a deeper look to empathize with their customers create personas or avatars. A customer avatar is an imaginary representation of your target customer in a specific segment. The avatar or the persona is Amy who in her mid-20s and loves to go swimming every day after work. She is self-aware and motivated to remain healthy because her Grandma died from such and such disease. 

Knowing your customers can help you in so many decisions, from what to say and what not to say, what language to use, where to find them and how to trigger them. 

One of those decisions is color.

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Surprising fact on how giving away ‘Bonuses’ could harm your business

Giving away free ‘bonuses’ could backfire. 

A couple of weeks ago, I wrote a blog post, 4 Words that will bring your sales to the next level. One of the words was the word “bonus”, which personally drives me insane. However, now, that I know about it, it might not work that well on me… or maybe not? I am not too sure about that.

In my post, I promised, that if I learn anything scientific about the word ‘bonus’, I would share it. I am not really sure why it works better on me than the word ‘free’, but here is an interesting find if you are a business owner and give away ‘bonuses’ to increase your sales. 

It could backfire. 

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4 Words that will bring your sales to the next level

Some words trigger you — they excite you to the extent that you want to spend, right now, eagerly, whatever is in your pocket, or your credit card.

In his book, Brainfluence, Roger Dooley, mentions the magical power of some words on our brain. I could also say I recently discovered one word that works like magic. Read on to find out.

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