Know your customer.
In different terms, when it comes to product design or marketing, one key element to your success is knowing your customer.
Some call it in the broader level of a customer segment, where basically you know specific statistics about your customer, such as age, demographics, etc.
Those who take a deeper look to empathize with their customers create personas or avatars. A customer avatar is an imaginary representation of your target customer in a specific segment. The avatar or the persona is Amy who in her mid-20s and loves to go swimming every day after work. She is self-aware and motivated to remain healthy because her Grandma died from such and such disease.
Knowing your customers can help you in so many decisions, from what to say and what not to say, what language to use, where to find them and how to trigger them.
One of those decisions is color.Read More