Posts tagged Consumer Behavior

Why I bought 3 leather jackets from Turkey in the summer

I went to Turkey this summer, it was my very first time visiting Istanbul, and so everyone told me to take my big suitcase. I was skeptical and wanted to take my smaller case. I mean, what would I buy? After all, I am traveling mainly for sightseeing and a change of scenery. Plus, I live in Dubai, and shopping here is not too bad. 

After a small debate with myself, I took my big suitcase and wondered whether it would even be worth it… And it is! 

Turkey is one of the most beautiful places I visited. Amazing weather, good food, and great people. And… well, lots of great shopping too! 

I love authenticity, so I told myself that if I bought, I might as well buy Turkish brands. Part of me was curious, what was the fuss all about? Why does everyone come to Turkey for shopping? What is so special? 

Three things: Style, Quality, and Price! 

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2 Types of desires that make your customers buy

If the desire is what makes customers buy, then what is desire? 

The million-dollar question, “How can I tap into the desire of my customers?”

But before we talk about “how”, let’s first explore “what” is desire.

If I want to simply summarize desire, I would in two categories: 
1. Desires that are based on biological triggers
2. Desires that are influenced by mass advertisements

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Make money by tapping into your customer’s desires

Making money is not that straight forward, or else, the phrase “money doesn’t grow on trees” wouldn’t exist. 

There is only one way to make money - that is by selling a product or service to customers who would value it and pay the price you have asked for.

Customers are human, and the most fundamental part of us as a human is that we buy for a reason. 

We buy to satisfy our hopes, dreams, fears, and emotions.

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Why conduct customer or ‘user’ research?

We are all the same but different. I always think that. I know that

We have emotions. We are driven to take care of those we love. Survival comes first. We all feel sad, we feel doubtful and we feel courage. We might even think the same things. But then again, we are different.

What I like might be different than what you like, and that could be for the very simple reason that I come from a different cultural background than you, because I had different challenges, or grew up in a different neighborhood. It could be because of the school I went to or the languages that I speak. My job, my friends and the way I live could make me different than you, and similar to those who belong to the same school, to the same culture or the same neighborhood.

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How Google Translate will break your copy?

You communicate through all your senses, but when it comes to online services, you communicate using visual cues and the power of the written word.

Don’ t underestimate the power of that written word. 

Especially if your website is bilingual.

Nothing is worse than a bilingual website that doesn’t speak the language of the locals. Nothing is worse than a bilingual website that is built on Google Translate.

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Discover how the bystander effect influences online engagement

What is the bystander effect? 

Good question. 

In simple English, the bystander effect means that in times of distress or when the time comes when”someone” needs to take action, if there are a lot of people present, everyone will assume “someone” else will take action, and no one will take that “action”.

People would think, 

“Someone is taking care of it, so I don’t really have to do anything about it.”

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The lizard brain will get them to buy right now

In my previous post, To sell, speak to all three parts of the brain, I talked about the three parts of the brain that we have, and now, I am going to talk about the old brain, the primal one, the lizard brain, and how it influences customers to buy, right now. 

The lizard brain? 

“The lizard brain is hungry, scared, angry, and horny. The lizard brain only wants to eat and be safe. The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.” - Seth Godin

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