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Customer Research: How much do you think you know your customers?

Product design Service design June 1, 2021

We were designing a product for a particular customer segment when one of the technical “experts” decided to take one design direction because he knew better.

He said, “I have been doing this for many years, and I “know” what customers want.”

Forget the fact that he wasn’t a designer; he still thought he “knew better.”

Why?
Design is such a subjective topic. Everyone has a point of view. It’s not like you are engineering the system of an autonomous car, right? THAT for sure needs expertise. But design? Everyone can do design. Or so they think.

Boost your sales with a research-backed method for innovation

Consumer Behavior Product design May 26, 2021

The market research method that will drive innovation and boost your sales

“If I had asked people what they wanted, they would have said faster horses.” – Henry ford

Sometimes, when we think about innovation, creating new products or services, we think about what is familiar to us.

You might think I wish to create something that I want or something that I am passionate about. While your passion is crucial to keep your engine going, it might not necessarily be what your customers want.

There are two primary schools of thoughts when creating new products:

1] Ideation: Ideate, brainstorm, test as many ideas as you can, and fail fast.
2] Needs and challenges: Find out about your customers’ needs and then serve them.

The things you own end up owning you

Consumer Behavior Product design Service design July 18, 2020

If you had watched “Fight Club”, you might be familiar with this phrase.

“The things you own end up owning you.”

We develop relationships with our things. We do.

And that’s because the things we own, help us, achieve one of two things, if not both.

Things help us physically or they help our mental well-being.

23 Market research questions to know your customer

Consumer Marketing Customer experience May 15, 2020 2 Comments

Market research is one of the most important steps before you do a lot of work for your business.

“Know your customer.”

It’s one of the most fundamental requirements and yet many still miss out on.

2 Types of desires that make your customers buy

Consumer Behavior Consumer Marketing May 14, 2020 1 Comment

If the desire is what makes customers buy, then what is desire?

The million-dollar question, “How can I tap into the desire of my customers?”

But before we talk about “how”, let’s first explore “what” is desire.

If I want to simply summarize desire, I would in two categories:
1. Desires that are based on biological triggers
2. Desires that are influenced by mass advertisements

Make money by tapping into your customer’s desires

Consumer Behavior Consumer Marketing Copywriting May 13, 2020

Make money by exploiting your customer's desires

Making money is not that straight forward, or else, the phrase “money doesn’t grow on trees” wouldn’t exist.

There is only one way to make money - that is by selling a product or service to customers who would value it and pay the price you have asked for.

Customers are human, and the most fundamental part of us as a human is that we buy for a reason.

We buy to satisfy our hopes, dreams, fears, and emotions.

Do you expect your customers to memorize?

Consumer Behavior May 12, 2020

Do you remember the last time you were told to memorize something?

I can’t. Can you?

Memorizing is a thing of the past, and hence why we can sometimes even don’t memorize our way home from work. We rely on Google Maps. Some of us do, not all.

Does social validation work?

Consumer Behavior Consumer Marketing May 11, 2020

Hell yes!

Even when you don’t know it.

What is social validation?

“When we are uncertain about what to do we will look to other people to guide us. And we do this automatically and unconsciously.” -Robert Chialdini

Have you ever caught yourself in Amazon’s “Customers who read this also read…” section and thinking, “huh, let me check this out”?

That is social validation.

Why conduct customer or ‘user’ research?

Consumer Behavior Consumer Marketing Copywriting May 10, 2020

We are all the same but different. I always think that. I know that

We have emotions. We are driven to take care of those we love. Survival comes first. We all feel sad, we feel doubtful and we feel courage. We might even think the same things. But then again, we are different.

What I like might be different than what you like, and that could be for the very simple reason that I come from a different cultural background than you, because I had different challenges, or grew up in a different neighborhood. It could be because of the school I went to or the languages that I speak. My job, my friends and the way I live could make me different than you, and similar to those who belong to the same school, to the same culture or the same neighborhood.

How Google Translate will break your copy?

Consumer Behavior Copywriting May 9, 2020

You communicate through all your senses, but when it comes to online services, you communicate using visual cues and the power of the written word.

Don’ t underestimate the power of that written word.

Especially if your website is bilingual.

Nothing is worse than a bilingual website that doesn’t speak the language of the locals. Nothing is worse than a bilingual website that is built on Google Translate.