Hey there, I am Sherwette…

… and I am passionate about consumer behavior.

But also, I am a woman of many passions. Lucky me, right?

Emilie Wapnick describes that kind of people as “multipotentialites” in her Ted Talk, why some of us don’t have one true calling? 

One question that always intrigues me is “why?”

If I am not convinced, then good luck having me do anything. Some people call that, hard to manage, but is it? Maybe curious, or a little geeky?

Passion drives action. It makes the world shine.

Nothing is more beautiful than the glow in someone’s eyes who is talking about his passion.

What’s the story of this blog?

And that’s the story of this blog.

It started off by writing about the psychology of buying. Why do we buy the things we do? Why do we overspend?

That is my passion, at least one of my many passions.

The more I learned about consumer behavior, the more I realized that if it was channeled properly, no one would ever buy something they don’t really need or want.

At the end of the day, when you create a product or service, you do it, because you want to help someone overcome their challenges.

You want to solve their problems.

But what use would it be if you have put in all the hard work to solve their problems, when no one knows about it?

Worse. If they don’t understand your message.

What use would it be?

The job of a great copywriter is to channel customers’ emotions, their hopes, desires, fears, and dreams, into your product.

Copy cannot create desire for a product. It can only take the hopes, dreams, fears, and desires that already exist in the hearts of millions of people, and focus those already-existing desires onto a particular product. This is the copywriter’s task: not to create this mass desire — but to channel and direct it.” — Eugene Schwartz, Breakthrough Advertising

I love to understand human psychology, and specifically consumer behavior.

Why do customers buy?

In this blog, I share tips on copywriting, consumer behavior, and experience design — all of which, is designed to help you write a marketing copy that sells your products or services.

I want to help you reach your customers’ hearts and wallets through the written word. 

I’d love to connect…

Note: My views are my own, and do not represent any of my employers.

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