May 2020 - Page 2 of 2

6 Dimensions to measure usability

Customer experience Product design Service design May 5, 2020 1 Comment

Usability is one of the user experience design disciplines. Other disciplines include visual design, information architecture, and interaction design.

Ignore it, and good luck having users “use” your product, whether that is a website, a mobile app, a system, or a device.

What is usability?

In simple words, usability is how easy it is to use an interactive device, system, or website.

When you decide to design a product, you are trying to solve your customer’s problem. You want to provide your customer with a functional product that is easy to use, and therefore useful.

3 Product design principles that work for every customer

Customer experience Product design Service design May 4, 2020

Emotions drive our decisions.

They shape our pains, our joyful moments. If they are good, we keep using the same products or services, and if they are not, we simply stop and walk away.

There is no doubt that customer (or “user”) research is an essential activity to design products and services that truly meet your customer needs.

We want to understand the challenges that our customers face in order to design products and services that deem helpful to them.

If we don’t understand what jobs they are trying to do, what challenges they are facing, and what contributes to a better day for them, then what are we doing?

To get your customers to buy again, give them a reason to

Consumer Behavior Consumer Marketing May 3, 2020

Speak to the “new brain”, and not only your customers will be satisfied with your product or service, but also become repeat customers and buy again and again.

Remember when I was talking about the reason we do stupid things, and then think, “What the hell was I thinking?”

The reason we do stupid things

Consumer Behavior Consumer Marketing Spending money May 2, 2020 1 Comment

Sometimes we do stupid things.

We make impulsive decisions and rely on our gut
.
How many times have you thought, “What the hell was I thinking?”

What you have done is not logical. In fact, you have used to good old SWOT analysis diagram, you wouldn’t have even thought about that stupid thing you did in the first place.

What is experience design? Service design? What is the difference?

Customer experience Service design May 1, 2020

What is experience design? Service design? What's the difference?

What is experience design? Service design? What is the difference? And what does your boyfriend has to do with it?

I will tell you.

You say experience design, they think of user experience (UX). They think about designing a new app, a new website.

You say service design, they think the same, but that’s not it.

A lot of people ask what is experience design, what is service design, and how are they different?