A couple of months ago I wrote a blog post in neuromarketing blog about the restaurant experience, and how you can use consumer behavior principles and embed them within this experience to get the best out of it as a restaurant owner.
Read: Customer experience tweaks that boost restaurant results
… and so today, I have decided to go through the steps of the restaurant experience as a customer in one of my very favorite restaurants here in Dubai, which is Poke & Co.
Step 1: Discovery - Word-of-mouth
It started off contemplating with my team at work on our options for lunch. It was too hot for us to go out and grab something, and so one of my work friends suggested we order from Poke & Co.
I was like, “What is that?”
My friend told me it’s sushi in a bowl.Read More